iA


Destination Making

Hayling Island Seafront, Hampshire
Clients: Havant Borough Council and Tourism South East

Working in a multi-disciplinary team with Terra Firma Consultancy and HGP Architects we produced a masterplan for the Hayling Island seafront area.

Hayling Island is a popular centre for watersports based activities including kite surfing, sailing and windsurfing. The overall masterplan includes introducing a specialist activity centre to service the needs of ‘adventure tourists’ and the local community. Our work focussed on understanding the latest market trends within the leisure and tourism sectors to identify the commercial development opportunities to regenerate the product in this coastal destination.

North Soar, Nottinghamshire
Client: North Soar Trails Syndicate

North Soar is an attractive rural area of approximately 50 square miles located to the south of Nottingham and north of Loughborough. The area has a number of walking, cycling and horse riding trails. We were commissioned by the North Soar Trails Syndicate to carry out research into the opportunity of creating a tourist destination, based, on developing activity products including cycling, horse riding and walking.

Our work involved extensive desktop research and a major consultation exercise, which helped to identify the potential development opportunities. The work included the production of a structured and costed action plan to take forward initiatives to help create a new ‘tourist destination’ around the main ‘activity product’ opportunities.

East Beach, Selsey, West Sussex
Client: Chichester District Council

Working with Terra Firma Landscape Architects and Marks Barfield Architects, we were commissioned by Chichester District Council to produce a regeneration masterplan for the East Beach area in Selsey. The site has multiple user groups including recreational divers for which Selsey is well known.

Our work included a consultation exercise, identifying examples of innovative coastal regeneration projects, carrying out a market review and identifying commercial opportunities. A key theme was the need to balance a range of local community user requirements and priorities including fishermen, special interest and education based visits and tourists.

Pier Parade, South Shields
Client: South Tyneside Council

We were commissioned to carry out a commercial review of the leisure options for the Pier Parade area, within the coastal zone, in South Shields, the main visitor magnet in the resort. Work focused on carrying out a site review and appraisal of the area; identifying and reviewing the key commercial opportunities; carrying out an options appraisal; preparing a risk assessment and setting out the next steps to delivery the initiative to help create a vibrant destination which responded to market needs.