iA


Product Development

Adventure Tourism Accommodation
Client: Forestry Commission

In line with the Forestry Commission’s future plans to utilise their natural assets, we were commissioned to research market opportunities for developing innovative accommodation modules linked with adventure tourism within Forestry Commission managed forests. Our research and site visits focused mainly around existing destinations for adventure based activities in Wales with a particular focus within or close to the National Parks. One of the main priority activities was to support the emerging mountain bike centres of excellence on Forestry Commission’s land in Wales.

Our work created two different development scenarios to suit both group visitors and independent travellers based on a small cluster of accommodation units. We also made recommendations on funding and marketing opportunities as well as preparing initial capital cost estimates and revenue forecasts for individual sites.

National Day Visitor Attraction, Derbyshire
Client: Derbyshire County Council and Derby City Council

Working within a multi-disciplinary team we assessed the potential of introducing a visitor attraction of national appeal on to a brownfield site.

The attraction would be themed around ‘cycling’. Our work included carrying out an assessment of two sites, a market assessment, penetration rate analysis and preparing a detailed financial model. Working in a design team we advised on key operational and design considerations for the visitor attraction.