iA


Strategy Development

North Wales Outdoor Sector Vision and Action Plan
Client: Tourism Partnership North Wales

The team was commissioned by Tourism Partnership North Wales in 2009 to prepare a new Vision and Action Plan for the outdoor sector in North Wales.

North Wales is internationally recognised as providing excellent opportunities for outdoor recreation, with a strong activity ‘offer’ based on its outstanding environmental assets and range of activities available. However, partners recognised a lack of co-ordination and connection across the broad policy and programme agenda associated with the outdoor sector.

The focus of our work has included a market review and assessment of the outdoor activity sector leading to the preparation of a challenging vision and action plan for the sector in North Wales. We have also advised on the form and function of a strategy forum and action-partnership to drive forward the plan.

“It has been a pleasure to work with the team, and move from a position of little informed to much greater understanding of the sector and the opportunities that it offers to the region of North Wales. The thorough review of the external factors, trends – economic, socio-demographic influencing the outdoor sector and customer choice provided a great platform for identifying the opportunities and threats to its future in the North Wales. The assessment of comparator and competitor areas, cross referenced with a rigorous audit of the existing local product has led to clear Vision Statement, with supporting Strategic Objectives and a clear cut Action Plan. The incorporation of interview comments and edits of information to the work in progress were easily secured – thus delivering a consultative document with a high level of ownership from the engaged parties.” Dewi Davies, Regional Strategy Director Tourism Partnership North Wales.

Adventure Capital UK
Client: Cumbria Tourism

During 2009, we have been working with Cumbria Tourism and partners developing product opportunities for the adventure tourism sector in Cumbria.

Our work has included a detailed market review and appraisal to identify and assess best growth prospects in the adventure tourism sector. The focus of our work has been to review and assess the adventure tourism sector from a customer and market perspective, test and develop strategic priorities for the sector in Cumbria and provide a coherent framework with defined actions and interventions for developing adventure tourism products.